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The BAR Method - Self-Study
Meet the BAR Method
Level 1 Agenda
Program Info & FAQs (9:41)
Module 1: Who Are You?
Module 1 Lecture + Slides (46:23)
Assignment: Let's Talk About YOU (1:35)
Assignment: Hero's Journey (2:12)
Assignment: 360 Review of ME (5:21)
Module 2: Who Do You Serve?
Module 2 Lecture + Slides (32:37)
Assignment: Your Ideal Client Part 1 (3:09)
Assignment: Competition Assessment Part 1 (2:24)
Module 3: What is Your Business?
Module 3 Lecture + Slides (34:36)
Assignment: Your Service Menu (3:38)
Assignment: Defining Your Services (2:13)
Assignment: Competition Assessment Part 2: SWOT Analysis (2:39)
Module 4: Values, Mission & Vision
Module 4 Lecture + Slides (30:35)
Assignment: Core Values Exercise (1:50)
Assignment: Writing Your Values, Mission, and Vision (2:47)
Assignment: Business Plan Part 1 (4:18)
Module 5: Branding Workshop
Module 5 Lecture + Slides (40:44)
Assignment: Mood Board (9:04)
Module 6: Ideal Client 2.0
Module 6 Lectures + Slides (52:26)
Assignment: Your Ideal Client Part 2 (3:24)
Assignment: Getting Started with Social Media (3:05)
Module 7: Messaging
Module 7 Lecture + Slides (22:11)
Assignment: My Audience & Segmentation Strategy (2:53)
Assignment: My Key Messages (4:21)
Module 8: Advertising Basics
Module 8 Lecture + Slides (51:49)
Assignment: My Advertising Plan (3:22)
Assignment: Business Plan Part 2 (3:31)
Module 9: Relationship Marketing
Module 9 Lecture + Slides (36:31)
Assignment: Identifying Your Key Players (4:22)
Module 10: Ideal Client 3.0
Module 10 Lecture + Slides (45:33)
Assignment: Circles of Influence (3:08)
Assignment: Networking Opportunities (2:42)
Module 11: Communication Part 1
Module 11 Lecture + Slides (43:50)
Assignment: My Elevator Pitch (2:52)
For Reference Only: My Business Contacts
Module 12: Communications Part 2
Module 12 Lecture + Slides (30:27)
Assignment: My Follow-up Email Template (2:25)
BONUS MODULE!
Using Storytelling to Build Your Brand
Become a Program Affiliate!
How to Become an Affiliate
Assignment: Identifying Your Key Players
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